I joined Nike in the spring of 2012, I was still finishing my college degree and roughly four months prior SPARQ was acquired by Nike to help shape it’s performance products. One of my early tasks was to help define the new website that was being created to celebrate the merger of the two entities.
My role overall was to help to define the direction for the site, work with the development team we had hired to create the site, develop some of the typographical treatments and be a liaison between the design and development once we shipped the design. I also worked with the development team to add a slight parallax element without being overly done.
Sadly SPARQ was merged into other groups in 2014 and the website was later absorbed into the Nike ecosystem. Therefore, these images are pulled from the source file and don’t accurately represent the finished product.